New Agency Format: The happycorp In Brand Week
Another PSFK Conference presenter has hit the press - this time it's Doug Jaeger who is featured on the cover of Business Week...
Another PSFK Conference presenter has hit the press – this time it’s Doug Jaeger who is featured on the cover of a Brand Week as a Marketer Of The Next Generation:
“We don’t say, ‘We’re a marketing agency,’ ” Jaeger insisted. But basically, it’s a marketing agency wrapped in a social experiment shrouded in an excuse to party, or vice-versa. Or, something like that.
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