The Perfect Storm by Allan Chochinov: Has the ability of the web to share ideas forced a sudden shift towards the consumption of the idea of a product rather than a product itself? How does this impact design and product development?

PSFK Conference Presentation: The Perfect Storm – Allan Chochinov

Has the ability of the web to share ideas forced a sudden shift towards the consumption of the idea of a product rather than a product itself? How does this impact design and product development?

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About the speaker:

Allan Chochinov is a partner at Core77, a New York-based design network which supports the global design community through both online and offline initiatives. He serves as the editor-in-chief of Core77.com, one of the most widely read design websites in the world, and as strategist for Coroflot.com (design jobs and portfolios) and DesignDirectory.com (design firm database). Allan is introduced by PSFK's Piers Fawkes.

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