Ex Starbucks and CocaCola exec explains how to create environments to develop valuable interaction between consumers and brands.

Presentation: Brand As Experience – George Murphy (Fitch) Creating environments to develop valuable interaction between consumers and brands.

Click To Play

About the speaker:GEORGE MURPHY George Murphy is former VP, Brand at Starbucks and The Coca-Cola Company, and is Managing Partner for FITCH Americas. Murphy is based in Seattle. While his focus is on the insights & strategy and brand communications practice areas, he shares responsibility for oversight of the various design studios located in the region with Mike Bills in the Columbus Ohio studio.Murphy has been leading brand strategy and experiential marketing programs for nearly 20 years and joined Fitch from the boutique brand strategy consultancy he founded in 2003. He and his team from Modo Group joined Fitch to expand and accelerate the FITCH’s already accomplished strategy and communications practice.We will be holding PSFK Conferences throughout the year. Register your interest for attending in London and Los Angeles.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in