This talk given at the PSFK Conference New York 2007 looked at what was driving the widespread adoption of video gaming and online worlds and what cultural shift video gaming was defining.

This talk given at the PSFK Conference New York 2007 looked at what was driving the widespread adoption of video gaming and online worlds and what cultural shift video gaming was defining. (The sound picks up after Piers Fawkes' intro)!

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About the speaker:

David Rosenberg is the Director of Emerging Media at JWT in New York. Currently at JWT for almost two years, David's group focuses on gaming, mobile and social media programs that utilize new media technologies to deliver strategic branding solutions for clients. In addition, David constructed the marketing wire frame for The Nursery (thenursery.tv), a creative incubation and experimentation lab that produces original animation content in order aggregate audiences on and offline.

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