In Brief

Mobile Tech News reports on a new company that is allowing callers to select what the person on the other end listens to and/or watches when being called. Emotive's flagship...

Mobile Tech News reports on a new company that is allowing callers to select what the person on the other end listens to and/or watches when being called.

Emotive‘s flagship product, the patent-pending "Push Ringer", reverses the common ringtone model. It enables a caller to push an outgoing ringtone to the receiving phone allowing the caller, not the called person, to set the tone. The chosen Ringer is transmitted to the recipient’s handset and temporarily overrides the phone’s pre-set ringer. The ringers can comprise audio, video, animations, avatars or flash files. Closing the loop, if the called person likes the ringtone, the service also enables him or her to instantly buy a copy of the ringtone for his or her own phone.

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