Targeted Mobile Adverts

Targeted Mobile Adverts
Advertising

According to a recent article in MediaGuardian, British teenagers are more than twice as willing to receive advertisements on their mobile phones if they are targeted to their interests:A survey...

Colin Nagy
  • 3 april 2007

According to a recent article in MediaGuardian, British teenagers are more than twice as willing to receive advertisements on
their mobile phones if they are targeted to their interests:

A survey by Q Research of 1,500 teenagers in January found that 71%
would accept mobile ads related to their interests, compared to 32% who
would accept non-targeted ads.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.