According to a recent article in MediaGuardian, British teenagers are more than twice as willing to receive advertisements on their mobile phones if they are targeted to their interests:A survey...

According to a recent article in MediaGuardian, British teenagers are more than twice as willing to receive advertisements on their mobile phones if they are targeted to their interests:

A survey by Q Research of 1,500 teenagers in January found that 71% would accept mobile ads related to their interests, compared to 32% who would accept non-targeted ads.

If advertisers offered discounts or special offers, 75% of teens said they would accept ads and that rose to 82% with the incentive of adverts in exchange for top-up credit.

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