This post by uber-coolster Hiroshi Fujiwara about the Prada phone he received reminded us of something we saw in London last week. In Japan, it looks like Hisroshi has been deemed by Prada to be someone special enough to be sent a phone, in New York we hear that you have to go into the Prada store in SoHo and ask to see the phone, and in London you can pop down any high street and pick one up. No probs.

This post by uber-coolster Hiroshi Fujiwara about the Prada phone he received reminded us of something we saw in London last week: In Japan, it looks like Hisroshi has been deemed by Prada to be someone special enough to be sent a phone, in New York we hear that you have to go into the Prada store in SoHo and ask to see the phone, and in London you can pop down any high street and pick one up. No probs.

Oh, and it’s free with a £35 a month contract.

We suppose luxury brands have always worked in different countries in different ways. But as blogs and media spread information to consumers about a brand’s work in different markets, how long can they differentiate their approach in each market?

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