According to James Pierce at MocoNews, mobile advertising and marketing is anticipated to be a $3 billion dollar industry by 2008:The global market for mobile advertising and marketing will be...

According to James Pierce at MocoNews, mobile advertising and marketing is anticipated to be a $3 billion dollar industry by 2008:

The global market for mobile advertising and marketing will be about $3 billion by the end of 2007, according to ABI Research. There’s no mention of how this is calculated, mind… Anyway, the research company goes on to predict that the value of global mobile advertising and marketing will be $19 billion by 2011, of which $9 billion will come from broadcast mobile video advertising.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in