UK Retailers in Vanity Sizing Scandal

UK Retailers in Vanity Sizing Scandal
Retail

Whilst no-one is averse to a little flattery, you still know that the shop assistants' opinions are a not-so-cleverly disguised sales pitch. But what about...

Amanda Gore (PSFK London)
  • 18 april 2007

Whilst no-one is averse to a little flattery, you still know that the shop assistants’ opinions are a not-so-cleverly disguised sales pitch. But what about when it’s the clothes themselves that are lying to you? The Times launched a study to find out just how reliable UK clothing sizing was- and found some pretty outrageous lies across the high street.  Whilst this increase in ‘vanity sizing‘ is no great surprise, it is interesting to see just how far companies have been stretching the truth, across both womens and mens trousers.

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