Panel: Urban Spam or Smart Idea?Where do we draw the line between marketing nuisance and entertaining messaging? Panel: Rob Schaltenbrand (Chair), Darren Paul, Trip Hunter, Floyd Hayes, Kacy Coll. Click...

Panel: Urban Spam or Smart Idea?Where do we draw the line between marketing nuisance and entertaining messaging? Panel: Rob Schaltenbrand (Chair), Darren Paul, Trip Hunter, Floyd Hayes, Kacy Coll.

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About the panelists:

ROBERT SCHALTENBRAND Robert Schaltenbrand has been in the business of lifestyle marketing for almost his entire career. From creating Product RED partnerships while at Converse, to co-developing pop-up environments for clients at Kirshenbaum Bonds LIME unit, or introducing Entourage to key opinion formers, he wittily enjoys smashing the false teeth out of the "establishment."�

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