The producers of Big Brother, Endemol, and Electronic Arts, the world's greatest games designers have partnered to create a brand new concept that combines the best of Second Life with the reality TV show format.

Called Virtual Me the game will allow avatars to compete in online versions of popular Endemol shows such as Deal or No Deal, Fame Academy and Big Brother.

The Guardian says:

‘It will be launched to coincide with one of Endemol's national Big Brother series.

Endemol chief creative officer Peter Bazalgette said it represented “a wholly different level” of interaction between viewers and programme makers.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in