Did anyone notice a colossal push by Nike to promote the AF1's 25th Anniversary. Of course you did. It was 'cool' as we know it: limited edition versions, parties with cool DJs, art stuff, underground designers, cool blogs with exclusive announcements going 'ape' (as they say), art stuff, limited edition stuff, stuff. But was the campaign 'cool by numbers'? Did the worldwide orgasm-of-cool campaign have any effect on sales though?

Did anyone notice a colossal push by Nike to promote the AF1’s 25th Anniversary? Of course you did. It was ‘cool’ as we know it: limited edition versions, parties with cool DJs, art stuff, underground designers, cool blogs with exclusive announcements going ‘ape’ (as they say), art stuff, limited edition stuff, stuff. But was the campaign ‘cool by numbers’? Did the worldwide orgasm-of-cool campaign have any effect on sales though? We’re not too sure. Have you seen the kids in your office been standing around a freshly opened box of AF1s recently in amazement?

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