Murketing has a great interview with Steve Lambert, CEO of Anti-Advertising Agency. AAA is on a mission to combat the growing pervasiveness of Urban Spam and has co-opted the tools...

Murketing has a great interview with Steve Lambert, CEO of Anti-Advertising Agency.  AAA is on a mission to combat the growing pervasiveness  of Urban Spam and has co-opted the tools and structures of advertising and PR industries to do it.  Murketing caught up with AAA to find out a bit more about their goals, philosophies  and even toss around the idea of collaborating with Christian Evangelicals.

Responding to which AAA project has had the most success, Steve had this to say:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in