In Brief

Most likely you've heard the buzz, mostly from Greenpeace over Apple's continued use of toxic materials. Well even Steve Jobs himself received the message and yesterday issued a response. In...

Most likely you’ve heard the buzz, mostly from Greenpeace over Apple’s continued use of toxic materials. Well even Steve Jobs himself received the message and yesterday issued a response. In a letter posted on the  Apple website, Steve outlines where they are going with the use of chemicals like Lead, Cadmium, Hexavalent Chromium, Decabromodiphenyl Ether, Arsenic, and Mercury.

It is generally not Apple’s policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple’s desires and plans to become greener. Our stakeholders deserve and expect more from us, and they’re right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we’re changing our policy.

MEMBER CONTENT
This content is available for Basic and Pro Members.
Already a member, log in