R1logoA new service from BBC's Radio 1 allows users to text message a dedicated number to receive personalized information about a band or an event the next time they log into Windows Messenger.

Mediaguardian reports on a new service from BBC’s Radio 1 where users can text message a dedicated number to receive personalized information about a band or an event the next time they log into Windows Messenger.

"Users can customise the content by choosing from BBC video, audio and text material to create their own interactive ‘badge’ – a link to the package of content – that they can share with friends through the Windows Messenger tool."

What’s exciting here is the covergence of mobile and web technology to enable "Pull" content initiated by users themselves. Even better that it’s being launched by a radio station.

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