Charles Frith: Why You Should Be Coming To PSFK Conference London

Charles Frith: Why You Should Be Coming To PSFK Conference London
Advertising

"It's probably the single most exciting time to be in advertising ever and there are days when I sense the tipping point looming, all wide eyed and eager anticipation of a frothy mouthed Christian fundementalist tipped off about the second coming. The action is going to be sweet.... If you like a rough ride."

Piers Fawkes, PSFK
  • 18 may 2007

Sometimes, we blush:

Not so long back PSFK had a conference in New York and the guest list was frankly turkey-free which is not an easy achievement if you take a look at the other events tired old approach to these get togethers on offer. I’d have paid good money just to see the one and only George Parker speak on that occasion. But getting back onto why it’s important, there probably are, two broad currents that confront all planners in this business on a potentially apocalyptic scale, and the first is the ability to adapt, shape, invent and swim with the soon to be ‘revolution’ in marketing. Gill Scott Heron was right when he said the revolution will not be televised, it’s going to be on the net and more likely twittered. The other landslide about to take place is putting the heart of planet friendly marketing, right in the nucleus of the wealth creation business model. It’s probably the single most exciting time to be in advertising ever and there are days when I sense the tipping point looming, all wide eyed and eager anticipation of a frothy mouthed Christian fundementalist tipped off about the second coming. The action is going to be sweet…. If you like a rough ride.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.