"It's probably the single most exciting time to be in advertising ever and there are days when I sense the tipping point looming, all wide eyed and eager anticipation of a frothy mouthed Christian fundementalist tipped off about the second coming. The action is going to be sweet.... If you like a rough ride."

Sometimes, we blush:

Not so long back PSFK had a conference in New York and the guest list was frankly turkey-free which is not an easy achievement if you take a look at the other events tired old approach to these get togethers on offer. I’d have paid good money just to see the one and only George Parker speak on that occasion. But getting back onto why it’s important, there probably are, two broad currents that confront all planners in this business on a potentially apocalyptic scale, and the first is the ability to adapt, shape, invent and swim with the soon to be ‘revolution’ in marketing. Gill Scott Heron was right when he said the revolution will not be televised, it’s going to be on the net and more likely twittered. The other landslide about to take place is putting the heart of planet friendly marketing, right in the nucleus of the wealth creation business model. It’s probably the single most exciting time to be in advertising ever and there are days when I sense the tipping point looming, all wide eyed and eager anticipation of a frothy mouthed Christian fundementalist tipped off about the second coming. The action is going to be sweet…. If you like a rough ride.

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