Chasing Cool

Chasing Cool
Industrial Brand
  • 8 may 2007

Gen Art Pulse have an interesting interview with Noah Kerner, co-founder of Noise Marketing, and Gene Pressman, former co-CEO of Barneys. The two have recently completed a book entitled, Chasing Cool, in which they “interview everyone from Tom Ford to Tiki Barber in their quest to define what it takes to stand out in today’s crowded marketplace.”

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