The kids social networking game which already has 4.5 million players is about to get bigger: Sony are about to invest in the game.

One game that keeps coming up in our Tastemaker Evenings is a game called Club Penguin. It’s a social networking game for kids where all the other kids are… yup, penguins. Parents with young kids on our panels said it was a hit. Well, maybe the game which already has 4.5 million players is about to get bigger: PaidContent.org has learned that Sony are about to invest in the game. PaidContent says:

As to what fit it has with Sony, could be a good distribution vehicle for some of Sony Pictures’ kids-focused shows. Or, it might be that it becomes a part of Sony Computer Entertainment America, the gaming unit, which runs the Playstation franchise, or more likely, the Sony Online Entertainment division, which runs Everquest and others. Both Disney and Viacom (though Nickelodeon) have plays n this kids gaming/avatar space: Disney recently relaunched an existing virtual-reality site under a new name: Disney Xtreme Digital (DXD), and Nickelodeon launched its entry, Nicktropolis.com, at the end of January. Nick also bought Neopets in 2005 for about $160 million.

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