At the TrendBuero day in Hamburg recently, Josephine Green, Head of Trends & Strategy at Philips Design, gave an interesting presentation on cultural creatives and how they're "fundamentally: transforming human consciousness.

Hemal of TheEightFold recently attended the TrendBuero day in Hamburg which focused on Karma Capitalism. Alongside a ‘spirited’ speech by PSFK fave Mohammad Yunus, Hemal notes that Josephine Green, Head of Trends & Strategy at Philips Design, gave an interesting presentation on cultural creatives and how they’re “fundamentally: transforming human consciousness. Here’s an extract:

Who are cultural creatives? They are the 25% of our population who are claming traditional means of cultural production for themselves. They are choosing to ignore brands as cultural icons to instead define their own values and create new creative solutions for the rest of us. They are changing the world in technology, creating global networks and will fight for a more sustainable world.

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