Current Branding Trend: Transparency

Current Branding Trend: Transparency
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Trendwatching.com’s latest trend report states that brands are hiding their customer reviews, internal company data, and prices for services and products – behind absolutely nothing. Transparency is the new competitive...

Joel Horowitz
  • 3 may 2007


Trendwatching.com’s latest trend report states that brands are hiding their customer reviews, internal company data, and prices for services and products – behind absolutely nothing. Transparency is the new competitive force behind many online retailers and traditional retail outlets. And it’s being driven by the needs and wants of a new breed of savvy consumers.

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