Paidcontent reports that the demise of Budweiser's online television initiative Bud.tv is near:CEO Busch also said he expected content from Bud.TV to be used on other A-B branded websites, leaving...

Paidcontent reports that the demise of Budweiser's online television initiative Bud.tv is near:

CEO Busch also said he expected content from Bud.TV to be used on other A-B branded websites, leaving several analysts listening in on a conference call to conclude that the reported $30 million to $40 million site would be left for dead, though the company didn’t make that clear…

The site was behind a comprehensive age verification system to limit liability, but Busch reportedly admitted, "I can’t even figure out how to get into the website.” In addition, this initial barrier prevented search engine referrals from Google, Yahoo, etc, leaving site traffic at a dismal level.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in