Paidcontent reports that the demise of Budweiser's online television initiative Bud.tv is near:CEO Busch also said he expected content from Bud.TV to be used on other A-B branded websites, leaving...

Paidcontent reports that the demise of Budweiser's online television initiative Bud.tv is near:

CEO Busch also said he expected content from Bud.TV to be used on other A-B branded websites, leaving several analysts listening in on a conference call to conclude that the reported $30 million to $40 million site would be left for dead, though the company didn’t make that clear…

The site was behind a comprehensive age verification system to limit liability, but Busch reportedly admitted, "I can’t even figure out how to get into the website.” In addition, this initial barrier prevented search engine referrals from Google, Yahoo, etc, leaving site traffic at a dismal level.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in