Your Face on Kinderschokolade
Brands have to change their image from time to time which is of course connected to social changes and demands, fashions etc. We've seen Uncle Ben's pulling out a trick...
Brands have to change their image from time to time which is of course connected to social changes and demands, fashions etc. We’ve seen Uncle Ben’s pulling out a trick this year with transforming the servant into a CEO.
Here’s another example where Ferrero has changed their appearance on one of their most famous products in Germany- Kinderschokolade.
Kinderschokolade 2005, KInderschokolade 2006 Originally uploaded by Fontblog.
Kinderschokolade used to have a cute little boy on the pack which you can see on the right image above Last year they changed the image to the boy you can see on the left hand image. What happened was pretty amazing: People would reject the image of the new kid as he was considered "arrogant" and more nerdy. So how do you resolve this PR-Blast? Well you just announce on the packs that every kid could make it onto the package.