Diets Out, Weight Management In

Diets Out, Weight Management In
Mintel GNPD
  • 30 may 2007

Low-in claims of course remain important, but “dieting” and “weight loss” are becoming somewhat outmoded and marginalised, and many leading brands are being repositioned. Where the emphasis was once on dieting and weight loss, it is now more likely to be lifestyle focused and geared towards weight management.

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