This Friday Eddy Chai and Paul Birardi, the brains behind Odin in NYC, launched a new boutique with an interesting twist: they're only carrying one...

This Friday Eddy Chai and Paul Birardi, the brains behind Odin in NYC, launched a new boutique with an interesting twist: they’re only carrying one label at a time and totally gutting the stock every six weeks.

Odin’s momentum has been picking up since the opening of their second location on Lafayette, and the consistent introduction of international brands on the cusp of making it big stateside.  Alongside the two Odins and Oliver Spencer, Den makes the fourth in a lineage of iconoclastic retail experiences. 

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