After indroducing dozens of artists' to mainstream audiences, Electronic Arts finally decided it was high time to start monetizing their ingame music and developed their very own record label -...

After indroducing dozens of artists’ to mainstream audiences,  Electronic Arts finally decided it was high time to start monetizing their ingame music and developed their very own record label – EA Trax.  The new platform is enabling users to purchase the songs they hear in games and download them through itunes or as ringtones directly onto their phone.  They even have a media player on their site where users can check out a continuous stream of popular tracks from various artists.  Muscians are also encouraged to send in demos for consideration. 

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