Mash-ups are an easy recipe for web marketing success: 1) chop up content 2) users mash it up to create their own UGC entertainment3) add a platform and distribution methods4)...

Mash-ups are an easy recipe for web marketing success:

1) chop up content 2) users mash it up to create their own UGC entertainment3) add a platform and distribution methods4) bake at 350 degrees5) smell the viral magic

Eyespot is burning up the category right now with lots of media partnership deals. The site's drag-and-drop functionality is really simple to use. Here’s a look at some new stuff they're cooking up…

Paramount Pictures is promoting their new films Shooter and Disturbia by letting users create their own trailers for the films using clips, music and sound effects. The customized trailers can then be embedded on a blog or sent to friends via email or cell phone. Shooter has a contest for the best and the winner will be awarded an Xbox 360.

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