The latest Wired features an interview with Google CEO, Eric Shmidt, where he breaks down the most powerful brand in the world: One is as an advertising system. Another one...

The latest Wired features an interview with Google CEO, Eric Shmidt, where he breaks down the most powerful brand in the world:

"One is as an advertising system. Another one is as this end-user system (the search, email, and other applications Google delivers to users through an Internet browser). A third way to think of Google is as a giant supercomputer. And then a fourth way is to think of Google as a social phenomenon involving the company, the people, the brand, the mission, the values – all that kind of stuff."

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in