Google: One Step Closer To The Personalized Web

Google: One Step Closer To The Personalized Web
technology

The latest Wired features an interview with Google CEO, Eric Shmidt, where he breaks down the most powerful brand in the world: One is as an advertising system. Another one...

Adrian Lai
  • 3 may 2007


The latest Wired features an interview with Google CEO, Eric Shmidt,
where he breaks down the most powerful brand in the world:

"One is as an advertising system. Another one is as this end-user system
(the search, email, and other applications Google delivers to users
through an Internet browser). A third way to think of Google is as a
giant supercomputer. And then a fourth way is to think of Google as a
social phenomenon involving the company, the people, the brand, the
mission, the values – all that kind of stuff."

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