An interesting contest kicked off today giving away free pairs of tickets to people who can correctly guess where a cow will be. Users log onto the site and scroll over a digital pasture that has been divided up into a grid with 80 sections. Users then select which section they think the bull will be in the next day at 3pm.

The bull is allowed to freely roam however it pleases, but when the time comes, it’s GPS enabled collar pinpoints exactly where it is and winners are declared. There are also “bull cams” in each corner of the pasture, allowing users to check out where the cow is in real time. The site is updated daily with the previous day’s winning section, theoretically allowing users to predict where it might be the next. The contest will give away a pair of tickets to the sold out festival everyday for the next three weeks.

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