In an interview with Wallpaper, designer Rogan Gregory, NYC designer famed for his part in putting premium back in denim, lays down his thoughts on...

In an interview with Wallpaper, designer Rogan Gregory, NYC designer famed for his part in putting "premium" back in denim, lays down his thoughts on the eco movement and sustainability.

‘I am definitely aesthetic-oriented. If I don’t like the way the way something looks but it’s super-eco, I don’t give a shit. It’s got to look nice.’ He explains, ‘I’m just not so extreme and I don’t expect people to be so extreme. I expect people to buy things for the way they look. I don’t count on people to do it out of the goodness of their heart, I don’t think you can.’

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