In eager anticipation of the release of the Madonna's HM collection, Chinese fans queued for blocks and blocks awaiting a rumored appearance from the Western...

In eager anticipation of the release of the Madonna’s H&M collection, Chinese fans queued for blocks and blocks awaiting a rumored appearance from the Western pop queen. 

Time reports:

"Madge was a no-show, but the long lines lasted for weeks. The draw was her line of trench coats, kimono dresses and catsuits for the Swedish retailer H&M, which debuted on March 10 at H&M’s newest store in Hong Kong and in April at H&M in Shanghai. In these cities, shopping is as important as stargazing, and that’s why the $2 billion firm made its first moves into Asia here: H&M wants a share of China’s $60 billion apparel market. To do that it may have to redefine its trademark "cheap chic" aesthetic."

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