Treehugger raises ethical concerns over the trendy, £5 canvas grocery bags, designed by Anya Hindmarch. The bags are produced in China using cheap labor, composed of non-organic materials, and fail...

Treehugger raises ethical concerns over the trendy, £5 canvas grocery bags, designed by Anya Hindmarch. The bags are produced in China using cheap labor, composed of non-organic materials, and fail to meet fair trade standards.   Not eco friendly at all. 

The bag’s selling point, other than the celebrity hype, is the slogan. “I’m not a plastic bag” is scrawled across the canvas; a concept that was originally conceived to raise awareness and profits for We Are What We Do, a London based environmental movement.   

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in