Mark Earls popped by the offices the other day to tell us about his new book 'Herd: How To Change Mass Behaviour By Harnessing Our True Nature'. In this video he talks to Piers Fawkes about the ideas behind his book, the Dove campaign, Brand Utility and something called Likemind.

Mark Earls popped by the offices the other day to tell us about his new book ‘Herd: How To Change Mass Behaviour By Harnessing Our True Nature‘. In this video he talks to Piers Fawkes about the ideas behind his book, the Dove campaign, Brand Utility and something called Likemind.

                                                            

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