John Grant Asks For Book Title Help

John Grant Asks For Book Title Help
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Marketing guru (and PSFK Conference London panelist) John Grant dropped us a line to let us know that he's opened up a vote on the name of his next book.

Piers Fawkes, PSFK
  • 7 may 2007

Marketing guru (and PSFK Conference London panelist) John Grant dropped us a line to let us know that he’s opened up a vote on the name of his next book. He said:

I’m trying to decide what to call my book. There’s been a debate on the blog but to be honest its just made me more confused. Plus if i am going to change it the publisher will take a lot of convincing too. Some people really like the original title, Others say ‘green marketing’ sounds to greenwash/back to 90s/green bandwagon. So I decided to put it to the vote.

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