Henry Lambert of IF! reports from Last night London's planners gathering where John Grant released details of his latest book, The Green Marketing Manifesto.

Henry Lambert of PSFK’s IF! reports from Last night London’s planners gathering where John Grant released details of his latest book, The Green Marketing Manifesto. IF! reports:

A key point of John’s presentation was Green is a principle, not a proposition. By this he means that you can’t just say you’re green, or just have one green product and then claim you’re green off the back of it, because consumers won’t believe you and you’ll look like you’re just greenwashing.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in