Media As Creative Agency

Media As Creative Agency

The International Herald Tribune picks up on a theme explored at the PSFK Conference NYC with an article entitled 'Magazine companies start doing the work of advertising agencies'.

Guy Brighton
  • 30 may 2007

At the PSFK Conference New York, we ran a panel that looked at whether magazines could provide brands with better creative solutions than agencies, as they were far closer to the audience than an agency could normally expect to go. George Parker discussed the opportunities with panelists from Flavorpill, Theme and Engadget (the video is here) and we always felt that the media owners spent much of their time biting their tongue and not letting on how much they work directly with brands.

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