In Brief

Microsoft has made their largest aquisition in their history with the $6 billion purchase of online advertising technology company aQuantive Inc. An internal email sent to Microsoft employees suggests that the deal will help Microsoft go beyond online advertising to in-game and web-TV:

Microsoft has made their largest acquisition in their history with the  $6 billion purchase of online advertising technology company aQuantive Inc. An internal email sent to Microsoft employees suggests that the deal will help Microsoft go beyond online advertising to in-game and web-TV. An extract:

Our commitment is to capture our share of both the $40 billion online ad opportunity and the larger $600 billion ad market, which includes TV and gaming, and is rapidly shifting to the world of online and IP-served platforms.  To help us reach our goals, I’m pleased to announce that Microsoft will acquire aQuantive, Inc.

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