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New BBDO Study – Daily Rituals of the World

New BBDO Study – Daily Rituals of the World

A new study conducted by BBDO aims to decipher the daily rituals of the world. Titled The Ritual Builders, the study gathered responses from 5,000 people in 25 countries to...

Adrian Lai
  • 11 may 2007

A new study conducted by BBDO aims to decipher the daily rituals of the world. Titled "The Ritual Builders," the study gathered responses from 5,000 people in 25 countries to questions based on five categories of the daily routine.

Sounds a bit like BIG Agency research mish-mash, but the study does capture some really interesting insights.

For instance, 84 percent of Polish people shower at night versus 92 percent of Mexicans who do so in the morning; Women in Columbia, Brazil and Japan love to apply makeup while driving at twice the rate of women in the rest of the world; Close to 41 percent of Chinese schedule sex as compared to seven percent of Americans.

Read the full article here. Found via Adrants

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