In Brief

Team PSFK, I need some input. On Friday, the final panel of the day in London looks at the idea of making change and the role of the marketing industry...

Team PSFK, I need some input. On Friday, the final panel of the day in London looks at the idea of making change and the role of the marketing industry (agency side and client side) going forward. On the panel we have some rather smart folks who have been grumbling about the state of the industry and making suggestions about change – George Parker wrote MadScam, Russell talks about being Useful and Johnny has evolved his Branded Utility theory to Be Good. Stan meanwhile travels the world concerned with the social impact of globalization.

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