PSFK Conference Panelist: Karen Fraser (Ethical Index)
Karen will join a panel with Diana from Clownfish, John Grant of Green Normal, Tamara Giltsoff of OZOlab and Santiago Gowland of Unilever to discuss whether marketing has been left behind by consumers and the rest of the corporation in the green-rush (and if so - what to do about it!).
Karen advises advertisers, agency groups and the UK government on strategic communications. Karen founded the Ethical Reputation Index in 2005. The index is the UK’s first monitor of consumer perception of corporate ethics – and the communications channels that influence those views. The Ethical Reputation Index has been featured by BBC2’s Newsnight, BBC Radio 4’s Today Programme, Radio 5 Live, The Economist, New Statesman and the Financial Times.
In February 2007, Karen’s work on ‘Conflicted Consumers’ was chosen for the Harvard Business Review: Breakthrough Ideas List 2007. The latest wave of the Ethical Reputation Index is published in June 2007. For more information please visit www.ethicalreputationindex.com.