PSFK Conference Panelist: Karen Fraser (Ethical Index)

PSFK Conference Panelist: Karen Fraser (Ethical Index)
Advertising

Karen will join a panel with Diana from Clownfish, John Grant of Green Normal, Tamara Giltsoff of OZOlab and Santiago Gowland of Unilever to discuss whether marketing has been left behind by consumers and the rest of the corporation in the green-rush (and if so - what to do about it!).

Piers Fawkes, PSFK
  • 17 may 2007

Karen advises advertisers, agency groups and the UK government on strategic communications. Karen founded the Ethical Reputation Index in 2005. The index is the UK’s first monitor of consumer perception of corporate ethics – and the communications channels that influence those views. The Ethical Reputation Index has been featured by BBC2’s Newsnight, BBC Radio 4’s Today Programme, Radio 5 Live, The Economist, New Statesman and the Financial Times.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.