PSFK Conference Panelist: Russell Davies (OIA)
Russell was born in Derby, enjoyed an uneventful childhood, did college, all that. After failing as a popstar and a joke writer he ended up in advertising. Worked at good...
Russell was born in Derby, enjoyed an uneventful childhood, did college, all that. After failing as a popstar and a joke writer he ended up in advertising. Worked at good places and bad. Tried to do ‘interactive marketing’ way before anyone was interested. Ended up at Wieden + Kennedy in Portland, Oregon. Worked on Microsoft for a number of years, launching things like Office and Explorer. Then lived through the dotcom boom on the West Coast. Moved back to London in 2001 to work for W+K London. Did good things like Run London for Nike and all those good Honda ads. Then went to work for Nike as Global Consumer Planning Director. Quit that in June 2006 and helped set up a global, small business called the Open Intelligence Agency doing thinking and consulting for people and brands.
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