Matt Powell is one of the most experienced Creative Directors in the industry having joined Profero in 1999 and was made Creative Director in 2003. He is behind Profero’s award...

Matt Powell is one of the most experienced Creative Directors in the industry having joined Profero in 1999 and was made Creative Director in 2003. He is behind Profero’s award winning work and in 2006 collected over ten awards for clients including Child Protection, FRANK and MINI. He is also extremely active in the industry, sitting on the IPA Digital Creative Group and last year judged on the Clio’s, BIMA’s, the Creative Review, The Annual and Creativeshowcase.

Matt will join a panel along with Jess Greenwood of Contagious, Harry Fowler of Major Players, Flo Heiss of Dare, and Amelia Torode of VCCP to discuss whether or not planners can really be the new creatives?  Do they really have the skills, experience and intuition to apply creativity in their work?

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