Puma is set to launch several lines in conjunction with films. Looks like Weinstein isn't the only one hoping to merge fashion and Hollywood in...

Puma is set to launch several lines in conjunction with films.  Looks like Weinstein isn’t the only one hoping to merge fashion and Hollywood in the coming seasons; although the athletic giant is coming at things from the opposite direction.  Following in the footsteps of Nike, Puma’s turning to HBO to pick up a bit of shine.

Variety reports:

[Puma] plans to use a slate of films — a mix of high-profile studio tentpoles and indies — to launch two clothing lines. One, called Urban Mobility, will roll out to retailers starting in February; the other will follow next summer. Products would appear in the films…

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