Puma Pushes Hollywood

Puma Pushes Hollywood
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Puma is set to launch several lines in conjunction with films. Looks like Weinstein isn't the only one hoping to merge fashion and Hollywood in...

Guy Brighton
  • 14 may 2007


Puma is set to launch several lines in conjunction with films.  Looks like Weinstein isn’t the only one hoping to merge fashion and Hollywood in the coming seasons; although the athletic giant is coming at things from the opposite direction.  Following in the footsteps of Nike, Puma’s turning to HBO to pick up a bit of shine.

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