We haven't covered much red-coat, black-coat stuff recently (even though that Justin.TV did warrant a comment (we just didn't have the time)) but here's something from Publishing 2.0 where Scott Karp where he analyzes a piece from the WSJ on Google and Identity...

We haven’t covered much red-coat, black-coat stuff recently (even though that Justin.TV did warrant a comment (we just didn’t have the time)) but here’s something from Publishing 2.0 by Scott Karp where analyzes a piece from the WSJ on Google and Identity and says:

The problem for most people is that they don’t have a platform for influencing their identity in Google or other search engines. Anyone can start a blog, sure, but that may not help if your name is John Smith, or even a less common name if you don’t get any inbound links.

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