The Problem With Hiring A Creative Workforce
Some of you may remember the great Behance action pads we've mentioned before on PSFK (and those of you at the NYC confernce got a free pad) - well, Scott...
Some of you may remember the great Behance action pads we’ve mentioned before on PSFK (and those of you at the NYC confernce got a free pad) – well, Scott Belsky dropped by the office recently and as we chatted he told us about the changes he sees happening within large companies that’s driving demand for his product. He says that in order to compete, large corporations are employing creative minds but at the expense of efficiency.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common