Uniqlo’s UT Project To Tap NYC Pop Culture

Uniqlo’s UT Project To Tap NYC Pop Culture
Retail

The Uniqlo capsule conception store has opened in Harajuku. Cult status photographer Terry Richardson was called in to tap the youthes of NYC. Hypebeast reports:Terry...

Guy Brighton
  • 3 may 2007


The Uniqlo capsule conception store has opened in Harajuku.  Cult status photographer Terry Richardson was called in to tap the youthes of NYC.  Hypebeast reports:

"Terry Richardson has been called upon to document a series of photo’s
of personalities wearing their favorite Uniqlo shirts. These
personalities include model Missy Rayder, actor Michael Pitt, musician
Alison Mosshart, and Japanese photographer Keiichi Nitta as well as
some up and coming artists from the New York area. Ironically these
artists were scouted through what some call one of the truest forms of
expression, MySpace."

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