Enemy of the conscientious consumer - Nike - released their vision of the future today. Nike writes:We see sustainability as a source of innovation. A way to inspire new thinking...

Enemy of the conscientious consumer – Nike – released their vision of the future today.

Nike writes:

We see sustainability as a source of innovation.  A way to inspire new thinking and deliver tangible results.  We follow a Considered design ethos across all Nike footwear, combining premium design and performance innovations with environmental sustainability.

By 2011, all Nike footwear will meet or exceed baseline standards set in our sustainability index.  By 2015, we’ll include all apparel.  By 2020 Nike equipment. 

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