Reuters has an interesting article on how some bands are managing to make a decent living by avoiding record labels and selling their tracks to be used in video games instead.

Reuters has an interesting article on how some bands are managing to make a decent living by avoiding record labels and selling their tracks to be used in video games instead.

It is a dark time for record labels and mainstream radio, but the people who pick music for video games say there has never been a better time to be an aspiring rock star.

…The worldwide executive of music at Electronic Arts Inc., which is the biggest video game publisher, put a once unknown Southern California band called Avenged Sevenfold in multiple games including EA’s “Need for Speed: Most Wanted” racing game and its perennially popular “Madden” football game, which is considered prime real estate. The band, also known as A7X, has since gotten a Warner Bros Records contract and its songs are now familiar to millions of gamers.

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