Chanel’s Mobile Exhibition Showroom

Chanel’s Mobile Exhibition Showroom
Luxury

Chanel's Exhibition Pavilion can move from city to city, adjust its internal climate, fit a ton of people and a few pretty products, and, oh yeah, it can move from city to city.  We've heard of Guerrilla stores providing some international mobility for brands, but nothing like this before.... In light of the extensive shipping between cities, each structural segment will be a maximum of 2,25m wide.The 65sqm central courtyard has large transparent openings to the sky above and is designed to host events as well as provide an area for reflection after visiting the exhibition.

Piers Fawkes, PSFK
  • 26 june 2007

Chanel’s Exhibition Pavilion can move from city to city, adjust its internal climate, fit a ton of people and a few pretty products, and, oh yeah, it can move from city to city.  We’ve heard of Guerrilla stores providing some international mobility for brands, but nothing like this before. Zaha Hadid reports:

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