seth godinAt the PSFK Conference London we ran a panel called Change The World - there seemed to be some divide about what responsibility marketing should take in terms of issues like over-consumption, sustainability and CSR. Recently, marketing guru Seth Godin added to the debate with a piece on responsibility...

At the PSFK Conference London we ran a panel called Change The World – there seemed to be some divide about what responsibility marketing should take in terms of issues like over-consumption, sustainability and CSR. Recently, marketing guru Seth Godin added to the debate with this piece on responsibility:

If you think that the world would be a better place if everyone owned a handgun, then yes, market handguns as hard as you can. If you honestly believe that kids are well served by drinking a dozen spoonfuls of sugar every morning before school, then I may believe you’re wrong, but you should go ahead and market your artificially-sweetened juice product. My point is that you have no right to market things you know are harmful or that lead to bad outcomes, regardless of how much you need that job.

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