Godin: Marketers, Be Good

Godin: Marketers, Be Good
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seth godinAt the PSFK Conference London we ran a panel called Change The World - there seemed to be some divide about what responsibility marketing should take in terms of issues like over-consumption, sustainability and CSR. Recently, marketing guru Seth Godin added to the debate with a piece on responsibility...

Guy Brighton
  • 18 june 2007

At the PSFK Conference London we ran a panel called Change The World – there seemed to be some divide about what responsibility marketing should take in terms of issues like over-consumption, sustainability and CSR. Recently, marketing guru Seth Godin added to the debate with this piece on responsibility:

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