A feature in the New York magazine takes a bit of a swipe at those who use the green as a status symbol and the products that are made for them.

The other day I found myself discussing how to be a little more eco-conscious with a New York girl-about-town after she commented how hard she was trying to be green. I suggested to her to consider taking small steps, like not getting a plastic bag when you pop into your deli for a pint of milk. ‘What do you mean?' she replied ‘I'm not going to walk along the street carrying a pint of milk in my hand!'

The response probably reflects the current attitude about eco-issues. Competitive conversations at dinner parties no longer seem to be about real estate prices or travel, but more about how green the speaker is. Green is still more about status and consumption rather than function and abstinence.

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